An honours graduate in Modern Languages with subsequent marketing qualifications, Alan gained wide experience through time spent in the Northern Ireland Tourist Board and Gilbeys of Northern Ireland Ltd (now Diageo), developing a broad knowledge of all aspects of the marketing function and a thorough understanding of research and its practical. applications.. In almost 20 years with MRNI Research, Alan has extensive experience in the design and implementation of surveys on behalf of both the public and private sectors and provides a hands on approach to all projects undertaken by the company.
