In the well-known and very long-running television commercials for Farmer's Insurance, he portrays a professor at the seemingly fictional Farmer's University, which has labs or classrooms which teach students about disasters, accidents, and more. However, according to the Farmer's Insurance website: "If you become an agent, you'll find out firsthand: The University of Farmers is, in fact, a real place. Our award-winning training program focuses on the Four Business Basics: Sales, Marketing, Operations, and Financial Management. Our non-traditional insurance courses are what set us apart, including a car rotisserie and an all-weather model home.".