[February 2009] I personally feel that since we (the Indian audience) are used to watching a certain kind of entertainment (the typical traditional bollywood movie) it'll take time for everybody to move on from expecting a routine typical Indian movie and accept a different kind of a movie like say Rock On!! (2008) or A Wednesday (2008). It will take a while for such movies to maybe attain a huge blockbuster status but, slowly but surely, people will realize that okay we need to apply ourselves to watching a movie.