Amanda Wood in an expert in digital health marketing strategy, with unique experience in launching dozens of leading-edge telehealth products and services. She has also grown patient and provider utilization across a spectrum of clinical use cases.. She is Vice President of Marketing and Communications at InfiniteMD, bringing over a decade of. marketing experience and five years of deep telehealth/digital health market knowledge and stakeholder understanding to her current role.. Formerly, she led client marketing for American Well, a leading telehealth technology company, where she helped develop the go-to-market strategies and branding for some of the nation’s largest payers (Anthem) and most prestigious health systems (Cleveland Clinic, MGH). She also led product marketing for their enterprise platform, mobile app, onsite health kiosk, and on-demand virtual primary care network. Upon the launch of their first DTC mobile app ‘Amwell’, it reached #1 in the ‘Medical’ category within three weeks. Amanda was advanced to new roles three times in three years during a high-growth period and collaborated primarily with the C-suite.. Prior to American Well, she consulted for large, self-funded employers at Northwestern Mutual’s strategic employee benefit brokerage. There, as a marketing account manager, she digitally centralized benefit ecosystems and created communication programs to increase benefit engagement and education. Her focus on improving healthcare led her to study various models of access to newly developed cancer therapies in Scandinavia while completing her MBA—where she completed a mini-thesis on the approval process in socialized systems.. Amanda holds her B.S. in Business Administration from the University of San Diego and an MBA from Chapman University with emphases in Entrepreneurial Studies and Marketing; she continues to pursue Executive Education at Harvard where she has completed courses in creativity, innovation, and digital marketing.
