Alex loves games. He’s been playing games for as long as he can remember, even back before disk drives when you had to load from tape or type the entire game in yourself first by hand.. Alex has been developing games for well over a decade, beginning his career at Rare before co-founding FreeStyleGames in 2002. Alex left FreeStyle in order to. found Pixel Toys and use his console development experience to bring high quality entertainment experiences to a wider audience.