I think that celebrity mania is sort of an older, broader human thing - if you look at at the deification of the saints and people elevated almost to the status of gods, repeated iconography, physical fetishism: you know, that desire for the finger bone of a particular saint, the relics. I don't think the problem is new and that we should all get hysterical about it, but I do think the mania that drives that industry is extremely unhealthy because it represents a loss of perspective.