Adam is a founding Director of Synthetix and since 2001, Adam has been a key player in the strategy, sales and marketing efforts of Natural Language Processing and Intelligent Virtual Agent systems at Synthetix. Adam’s enthusiasm and visionary approach is always motivational. With more than two decades of commercial expertise in information. technology, media and education behind him, Adam has worked with an array of reputed clients in the UK, Europe, the USA and lately Australia.. He is an expert at understanding the consumer journey and the role of Virtual Agents within a true omnichannel customer service strategy. His experience across all aspects of people, process, NLP technology and customer experience has helped him deliver transformational solutions and operational excellence for these businesses.
