Afdhel Aziz is a brand strategist and marketer who has worked for global brands such as Procter & Gamble, Heineken and Nokia, in London and New York. He is currently Brand Director for Absolut Vodka in the USA.. A visionary strategist, inspiring leader and ultra-creative collaborator, he is an expert on how to deliver cutting-edge campaigns,. content and experiences that harness popular culture, working with world-class artists such as Lady Gaga, Swedish House Mafia and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, London Fashion Week, US Open Tennis and the Andy Warhol Foundation.. He has been a featured speaker at SXSW, Advertising Week and the Social Commerce Summit, and has been fortunate enough to collaborate with world-class agencies like Sid Lee, Wieden + Kennedy, Mother and Naked, on award-winning work which has been featured in the New York Times, Vice, Fast Company, Coolhunting, Billboard, Hypebeast and more.. He specializes in taking breakthrough ideas from inception to execution: whether it’s the worlds biggest New Year’s Eve party for Nokia with Rihanna, the Black Eyed Peas and John Legend playing simultaneously in Hong Kong, Berlin, Mumbai, New York and Rio; or helping the TED conferences help their ideas spread further with a ‘visionary’ partnership that unleashed the power of the crowd to translate TED talks into over hundreds of the worlds languages.. Along the way, he has executive-produced a documentary series with Vice about the history of design in nightlife; transformed entire city blocks in Brooklyn and San Francisco into contemporary art installations; and taken over the Paris Opera House for a concert with Kelis, Soulwax and Franz Ferdinand that made national news in France.. He has written ‘China Bay Blues’, a book of poetry, and ‘Strange Fruit’, a novel, as well as being founding and editing ‘Serendipity’, a magazine for the global Sri Lankan community.. He is also currently writing ‘Good is the New Cool: How Great Brands should Optimize Life’.
