Ahmed started his career building image processing software for NASA before diving into the startup world & getting bitten by the bug. After successful stints at 3 startups that were acquired he started looking at solving problems for some friends who seemed to be tackling an intractable problem of marketing.. He started applying Machine. Learning to call data and analytics before creating the current analytics startup. While the technology is solid, Ahmed is most proud of the team that has consistently punched well beyond its weight and made the impossible happen.