Alona is an entrepreneur, brand/ trend commentator and speaker. She owns a multi-million dollar digital brand consultancy, 321 Worldwide, and a design firm, Far From Timid. She writes about trends, culture, brand and technology in The Huffington Post and has two syndicated columns, Best/Worst Brands of the Week, and Icon of The Day. Alona. speaks around the country at venues like SXSW, General Assembly, The Soho House to entrepreneurs, visionaries, and the digital media industry about how to build and manage a brand by building using core brand assets like positioning, story and identity as a starting point. She is also a commentator on Fox Strategy Room. Her sold-out seminars and speaking engagements, called BrandSlam Bootcamp, took off in 2009 in response to the hundreds of unemployed-turned-entrepreneurs that reached out and needed help building their businesses on low budgets during the recession.