Personal Profile One of the three founders of DirectRooms, Alex has overall responsibility for business development, strategy and marketing. Before co-founding DirectRooms, Alex spent 15 years with CAS, a UK IT and communications consultancy, where he gained experience from a wide cross-section of technology and business projects across all. sectors, including travel. This was achieved from the supplier, user and consultancy perspectives. As director he successfully led their division providing Internet and e-commerce business solutions to clients.. In addition to being able to develop business strategies and solutions, he is able to "think beyond the square". His strong technical and project management experience enables him to implement and manage assignments to a very high standard.
