Adam is a web business revolutionary with 15 years experience in higher education marketing specializing in student recruitment and engagement. His unique blend of go-to-market, design, statistical analysis, systems optimization and business architecture skills lead to sustainable, high impact results.. Adam began his run in the online world. building and contributing to interactive campaigns for Fortune 500 companies including AOL, Sony Ericsson, Bayer, Lowe’s and Motorola. He rose to Head of Research & Product Development for Market Smart Interactive. He then founded Bold Interactive, a boutique online marketing agency that became what is now Verified Studios. He holds a BFA in design from the University of North Florida.. P.S. Adam is also a published author. Check out his chapter (chapter 11) on higher ed marketing strategy in A Guide to Administering Distance Education, co-authored by Adam Schultz and Rachel Mork. You may also be interested in reading the award-winning paper “Winning One Program at a Time: A Systemic Approach,” co-authored by Adam Schultz and Kay Zimmerman.
