Adam New-Waterson is a Revenue Marketer who focuses his efforts using Account-Based Marketing. His background in Marketing Technology makes him uniquely qualified to run marketing as CMO of LeanData.. New-Waterson is a marketing automation specialist who has been using Marketo for the better part of the company's existence. He was named of. of the first Marketo Champions, the elite 25 most knowledgable customers worldwide, in 2011. In 2015 he was named Marketo Champion of the Year.