Ajay Srinivasan has been the Chief Executive of Aditya Birla Capital Limited, the holding company of the financial services businesses of the Aditya Birla Group, since July 2007.. In his role as Chief Executive, he sets the strategic direction for the Group’s Financial Services business which covers several verticals such as life insurance, mutual. funds, wealth management, retail broking, retail lending, corporate financing, infrastructure finance, housing finance, general insurance broking, health insurance, pension fund management and asset reconstruction. Under his leadership, the financial services business has grown rapidly and has diversified into a large conglomerate with several new verticals added.. In FY21 the company recorded a turnover of over Rs 20,000 Crore, profit before tax of over Rs. 2,000 Crore, Assets under Management of over Rs. 3,35,000 Crore, insurance premium of Rs. 11,076 Crore and a lending book of over Rs. 60,000 Crore. It enjoys the trust of more than 24 million active customers and has a workforce of over 22,500 people. The company has been one of the fastest growing non-banks in the country and has won multiple awards. The recent few include the ‘Asia Pacific Enterprise Award for Corporate Excellence’, ‘Top 25 Innovative companies in India’, ‘IMC RBNQA Best Practice Award, ‘Brand of the year’, ‘Top 25 Dream Employer’, and ‘FICCI CSR’ award.. Prior to joining the Aditya Birla Group, Ajay was Chief Executive, Fund Management at Prudential Corporation Asia, based in Hong Kong between January 2001 and July 2007. Under Ajay’s leadership, Prudential’s fund management operations in Asia grew rapidly, both organically and through acquisition. Ajay oversaw a business that spanned ten markets, including Japan, with total funds under management of about USD 70 Bn, which made it at the time the second largest retail fund manager in Asia.. As a member of Prudential Corporation Asia’s Board of Directors, Ajay also oversaw the development of Prudential’s retirement business in Asia.. Ajay joined Prudential in 1998 as Managing Director of Prudential ICICI Asset Management Company, Prudential’s Indian fund management joint venture with ICICI Bank. Within two years of operation, Prudential ICICI AMC had grown to become the largest private sector asset management company in India.. Prior to joining Prudential, Ajay was the Deputy Chief Executive Officer and Chief Investment Officer of the Indian operations of Threadneedle Asset Management.. With a proven track record for setting up and scaling businesses, his experience in the financial services industry spans over three decades. He has been a CEO for over two-third of his working life.. Ajay has been engaged with several bodies including the CII National Committee and the Advisory Board of the City of London. He has been actively engaged with the startup ecosystem through the Bizlabs initiative set up at Aditya Birla Capital.. Ajay holds a BA with Honours in Economics from St Stephens College, University of Delhi, and is a postgraduate from the Indian Institute of Management, Ahmedabad.