Aimee grew up a fashion-obsessed teen leading her to pursue degrees in psychology and fashion merchandising.. Through the early part of her career, Aimee worked as a plus size model and product developer/buyer for a major plus size brand, she gained a sharp understanding of both plus size women’s issues and the business of fashion. Aimee is. often retained in a consulting capacity by major retailers such as Macy's and Lord Taylor for consulting.