Alexander (Alex) Grbic is vice president of product marketing in the Programmable Solutions group at Intel Corporation, where he is responsible for defining, promoting, and managing innovative hardware, software, and intellectual property products for Intel’s programmable logic solutions, spanning the full product lifecycle. Alex joined Intel in. 2015 with the acquisition of Altera Corporation, where he was senior director of software and IP marketing, managing product planning and outbound marketing for multiple Altera products, including the Quartus II design software and IP cores, digital signal processing design tools, and Altera’s software development kit for OpenCL. Previously, he spent several years overseeing Altera’s applications engineering—a role that included responsibility for escalated customer support, initiatives for early adoption of new products, and technical collateral—and worked in the company’s software and IP engineering organization, where he led the development of external memory interfaces IP, work on visualization and analysis tools, and performance analysis of Altera’s products. Earlier in his career, Alex was a hardware designer working on shared-memory multiprocessors in the Department of Electrical and Computer Engineering (ECE) at the University of Toronto. He also taught advanced computer science courses at the university and continues to serve on the university’s ECE board of advisors. He authored multiple patents in software design flows. Alex holds a bachelor’s and a master’s degree in applied science and a PhD in computer engineering, all from the University in Toronto.
