As General Manager Consumer Packaged Goods (CPG), Adam leads the global Supplier Collaboration practice at Precima. Over the past five years, he has taken the business from a pilot program to a global leader with large-scale operations in Canada, the US, and Europe. His team helps retailers and suppliers grow market share together by collaborating. on insights, and executing winning merchandising and marketing strategies. Adam oversees Precima’s long-term expansion, as well as the ongoing management of executive relationships and solutions.