Alice Lincoln, CIPP/US, is Vice President of Data Policy & Governance at MediaMath, where she is responsible for defining strategic policies around data, privacy, and security. Alice’s team is charged with advising all internal teams on the development of products and business partnerships in compliance with global data protection laws and. industry self-regulation and best practices. Responsible for MediaMath’s large global footprint, she has strong connections to self-regulatory groups around the world and a keen understanding of the challenges companies face when operating under a myriad of differing local codes. She works to establish internal procedures and ensure that data standards are communicated and adhered to. She is also responsible for cultivating MediaMath’s thought leadership in these areas and representing MediaMath on relevant committees and councils.. Alice has 15 years’ experience in digital marketing, data product development, and the protection of consumer privacy. In her career, Alice has led web development for a major international humanitarian relief charity and run a marketing and fundraising technology company serving national nonprofits and multiple presidential campaigns. A chemist in a former life, Alice holds a BS from UNC-Chapel Hill and an MS from Stanford University.
