Alex spent 20 years working in large IT companies, the last 10 of which were spent helping. Accountants streamline their invoicing, job management and document management.. She spent a year at Addon Success Events, presenting Xero to Accountants’ clients and it was then that she realised the enormous opportunity that cloud accounting provides to be. able to offer full- service, real-time bookkeeping to SMEs that have neither the time nor the headspace to look after their books themselves.. Alex’s interests include voluntary work with the Brotherhoold of St Lawrence and golf; Although, by her own admission, this is unfortunate as she struggles to hit a ball.