Since 1983, Aaron Lau has been immersed in the advertising industry and has worked for a wealth of global agencies including Ogilvy & Mather Hong Kong and New York, DDB Hong Kong and DDB Greater China where he was appointed to the DDB Worldwide Board as Asia Pacific's only representative and member. In 2006, he set up his own boutique,. Bravo Asia, to provide advertising services and develop an integrated services platform. Most recently in August 2012, Bravo Asia was acquired by Cheil Worldwide and Aaron is now the CEO of Cheil Greater China.