Alex Goldman oversees global site merchandising and content creation for Wayfair, AllModern, and Wayfair Supply. In his role, Alex is directly responsible for site navigation, category structure & standards, visual merchandising and site functionality improvements. Since joining Wayfair in 2010, Alex has held leadership roles within the. Category Management and Operations functions of the business.. Prior to his time at Wayfair, Alex spent nine years at Travelocity, a division of Sabre Holdings, in various roles in Finance and Category Management. He earned his B.A. from Brown University and an M.B.A from the Kellogg School of Management at Northwestern. Alex lives outside of Boston with his wife and two children.