Josh Yugen is a Filipino socialite, CEO, Editor-in-Chief, businessman, philanthropist and TV Star. He is the owner and Editor-in-Chief of Xpedition Magazine Middle East, a high-end luxury fashion magazine based in Dubai. Yugens magazine has featured some of Asia's biggest stars including Bollywood superstar Urvashi Rateula, supermodel Natalia Barulich, Miss Universe Catriona Gray. He is also the founder and co-owner of Yugen PR, Dubai's biggest PR agency, the founder of the Xpedition Annual Gala Awards as well as the co-owner of luxurious hair and beauty salon in Dubai.Born as Josh Jr. Mangila on January 1 1985, in Cavite, Philippines the businessmen later changed his name to Josh Yugen and moved to Dubai, United Arab Emirates in 2007 to start his career as a journalist.After starting his career as a travel journalist, Yugen quickly rose to prominence in the media and drew the attention of prestigious international bodies, being named the Influential Journalist of the Year in Malta as well as being named Media Personality of the Year by The Filipino Times in 2016.Yugen has appeared on numerous TV shows in The Phillipines and Dubai including GMA 7- Gandang Ricky arenas, ABS-CBN: Rated K, Lifestyle Channel-l, Metro Channel- Pia's postcards, Fashion TV, CNN, Dubai TV and many more.In 2015 Yugen launched Xpedition Magazine Middle East, a luxury fashion and travel magazine that has featured some of Asia's biggest stars on the cover. The following year he launched his namesake public relations, marketing and events company- Yugen PR.In 2018, Yugen created the first Filipino concert in Dubai, attracting over 30,000 fans and two of The Philippines biggest stars- MayMay Entrata and Edward Barber. In addition to holding large concerts, Yugen also organises the Amato Couture fashion show at Arab Fashion Week each year and handles the brands worldwide PR. The brands famous clients include; Beyonce, Lady Gaga, Jennifer Lopez, Katy Perry and Paris Hilton.Yugen and his agency work closely with governmental organisations and global brands including; Tourism Authority of Thailand, Philippine Tourism, Brand USA, Mandarin Oriental Hotel Group, Constance Hotel Group, Beach Comber Hotels Group, Waldorf Astoria Hotel Group, Star Group of Properties, Qatar Airways and Air France.He dedicates much of his personal life to philanthropy and is an ambassador for Smile Train, raising money and awareness to help children born with cleft lip and cleft palate. He is also active in his native country of The Philippines where he engages in large fundraising activities and charitable works. Yugen uses his platform and influence with celebrities including Miss Universe Pia Wurtzbach, Miss Universe Catriona Gray, MayMay Entrata and a host of other celebrities to enact social change across Asia and the Middle East.Yugen is one of the most followed and most influential Filipino celebrities in the Middle East with over 216,000 fans on his verified Instagram @josh_yugen.
