Adam Smith has over 25 years of experience in retail, direct channels and e-commerce.. Before joining Brightpearl, Adam was eCommerce Development Director for Dixons Stores Group, and was part of the leadership team that took Sit-up Limited from startup to $400 million sales in just five years. Adam also has extensive experience working with. multi-channel retail startups in the US, Asia and Europe.. Adam holds a B.Sc. from the London School of Economics, is a qualified treasurer and qualified as a chartered accountant with Arthur Andersen. In his spare time, Adam enjoys playing tennis with his daughter and, living in beautiful West Dorset, walking his dog and country pursuits.