Adam Benaroya is the Senior Manager and Head of Global Media Strategy & Analytics at Hewlett Packard Enterprise. He leads global media strategy, execution of a centralized biddable media program across paid search, paid social and programmatic media channels, as well as the global media tech and analytics practices. Adam has fostered strategic. initiatives around audience-centric planning and HPE’s digital-first and data-driven marketing program. He joined Hewlett-Packard in October 2015 prior to the official launch of the new HPE organization to build its media measurement practice. Prior to HPE, Adam led media analytics for Mindshare’s New York and Atlanta offices. Adam holds an M.B.A. in Strategy and Marketing from NYU’s Stern School of Business, and a B.A. in Mathematical Economic Analysis from Rice University.
