As the CEO of Keter, Alejandro Pena leads a team of over 5,000 employees globally. Alejandro Pena has spearheaded Keter Group’s evolution from a family-owned business to a premier worldwide consumer products manufacturer, since joining the company in 2017. Leveraging in excess of 25 years of pertinent product experience, Alejandro Pena is. well-suited to provide a solid foundation for his Keter Group career.. Alejandro Pena holds a Bachelor of Science in Industrial Engineering from Universidad de los Andes in Bogotá, Colombia. Post-matriculation, he earned his marketing-focused MBA from The McCombs School of Business at the University of Texas at Austin.