Ala’a Al-Yousef has been with AlJazira Capital since 2008. At Aljazira Capital, Ala’a heads the client service and distribution functions and responsible for Sales, the Dealing Centers, Alternative Delivery Channels, and Aljazira Capital’s Investment Centers Network. Ala has played a critical role in raising the level of customer experience &. investment services to the highest standard. Prior to joining AlJazira Capital, Ala’s sales and customer relationship management experience of over 25 years was with Riyadh Bank & Bank AlJazira.