Amit Khanduja, CEO of Reliance Entertainment – Digital, leads a team of young creative wizards on digital businesses which include gaming companies Zapak and Reliance Games and movie steaming service BigFlix.. Amit’s rich expertise in the digital space ranges across consumer marketing, sales and business development, partnerships, developer. evangelism and product monetization. Over an 18 year career he has been a successful business leader in the digital and mobile industry with the best brands and organizations’ like – Sun Microsystems, HP & IBM.. Prior to Reliance, Amit was Managing Director APAC and North America for Tira Wireless (a VC funded Startup).. He has also worked in an executive position with Sun Microsystems where he managed Business Development for Java Micro Edition and Content Delivery Server product lines and led BD and marketing for 90 global operators to deliver new Java data services with 1.5 Billion Java handsets.