Aaron Perlut is founding partner of St. Louis-based integrated communications firm Elasticity. Formerly a senior FleishmanHillard counselor as well as a communications executive for two of the nation’s largest energy companies, he has spent more than 20 years in media, public relations and digital marketing, helping a range of organizations — from. Fortune 500s to professional sports franchises to economic development authorities to well-funded startups to non-profits — manage reputation and market brands across multiple channels in an evolving media environment.