Adam has spent the past 9 years of his life obsessed with wine and trying to remove the elitism often associated with the industry. In 2010, Adam, along with their Chief Wine Geek Keith Beavers, founded Vivo in Vino, a music series that paired cutting-edge bands, such as The Antlers and Freelance Whales, with accessible wine makers, such as Mouton. Noir and Brooklyn Oenology, in an intimate setting. Together with Keith, Adam also created and wrote Juiced, a television show about wine and culture that was optioned by Herzog TV. Adam is a winner of the Left Bank Bordeaux Cup American Wine-Tasting Championship. When not obsessing over wine, Adam has also served in a marketing strategy role for startups including Shutterstock, Tablet Magazine, and JDub Records.