Graduated from Wuhan University of Technology in 2005, Ella worked for a couple of top Internet companies, including Tencent and Sohu. She has rich experience in Internet product promotion. Ella co-founded 3WCoffee in 2011 and was the CEO of 3W Media, which was affiliated to 3WCoffee. In 2013, she co-founded Lagou.com and she is now responsible for. the product promotion of Lagou. Ella specializes in market expansion and user behavior analysis. She is familiar with both traditional and new media.