Data based efficiency has driven every stage of my career. From the creation, growth and successful exit strategy applied to the multiple companies I have been involved with, to my latest role as co-founder and Chief Executive Officer (CEO) of intelligence platform Adverity, powering smarter decisions with accurate analysis has remained a key. passion.. Finding better ways to use and share knowledge also forms a key element of my current responsibilities. Adverity’s integration and data visualisation capabilities are designed to make insight not only more manageable, but also accessible. As CEO, it’s part of my job to assist our ever-expanding client list of global brands and agencies in mastering its capabilities. Drawing on a personal pool of 10 years experience in computer software and our teams’ extensive collective expertise, we are constantly searching for new avenues of potential innovation. For me, persistent development is both what keeps my role interesting and sets Adverity apart in a competitive market.
