Adam MacDonald is the Director of Sky 1 HD, the most watched entertainment channel in pay TV. Benefitting from Sky’s commitment to invest £600m a year in UK content and production, Sky 1 has flourished and is home to more home grown shows than ever and the best of the US. Under Adam, Sky 1 has commissioned Micky Flanagan’s first ever documentary. series, to air later this year; ‘Yonderland’, from the makers of ‘Horrible Histories’; ‘Critical’ starring Lennie James and written by Jed Mercurio, writer of ‘Line of Duty’ and the return of Jack Bauer in ‘24’ which was the biggest Sky 1 launch this year.. Previously, Adam was VP of Programming, A+E Networks UK – a joint venture of A+E Networks and BskyB - responsible for programming strategy and production for HISTORY, Crime & Investigation Network, BIO and Military HISTORY channels in the UK, Africa, Middle East, and other key European territories.. During his time there, ratings at HISTORY increased by 75% and across the A+E portfolio of channels by 25% over two years. Prior to that, MacDonald was Creative Director, IWC Media, executive producing Iron Chef UK for Channel 4 and Wreck or Ready for BBC One.. MacDonald has held senior posts across the broadcasters, latterly as Controller of Daytime and Digital Factual at ITV where he oversaw This Morning and Loose Women. He also commissioned Deal or No Deal, Come Dine With Me and Coach Trip as Head of Daytime at Channel 4, where he saw share increase by over 30%.. Prior to this, MacDonald was Head of Planning and Scheduling, BBC One, where he began his career.
