As Global Head of Digital Accounts at Universal Music Group, the world’s leading music company, Amanda Marks is a key member of UMG’s worldwide digital team, managing the company’s partnerships with global accounts including iTunes, Spotify, YouTube, VEVO, and Amazon.. A new media executive with 15 years of experience with all business aspects of. emerging business models (partner relationship management, business affairs and business development, strategy operations, and internal controls), she has long been at the forefront of the evolving digital landscape.. As the former EVP & General Manager for the distribution division of UMG, she helped lead the company through its transition from being focused on physical product to being format agnostic, enabling UMG to remain a market leader in online and mobile interactive content services while developing agile strategies for the physical marketplace.. Prior leadership roles as Executive Vice President of eLabs and General Manager of Jimmy and Doug’s Farmclub.com placed Ms. Marks at the center of transformative, first-of-their-kind digital initiatives creating new ways for content to be distributed and consumed.
