Alisa Joseph is a senior strategy and business development executive with 25 years of leadership in the media and entertainment industry including key roles with Arbitron, Nielsen, and Deluxe launching winning start-up operations inside larger corporate structures, building new revenue streams, forging profitable strategic partnerships, and opening. new markets. She has deep experience, relationships and success across the media, entertainment, brands and data/analytics landscapes.. Alisa is currently the senior vice president of strategy and business development for TV Time (formerly Whipclip) having joined the Santa Monica-based company in January 2019. In this role, she is focused on the development and execution of an acquisition and partnership strategy to drive company growth.. Prior to joining TV Time, Alisa most recently spent three years at Deluxe Entertainment as the senior vice president of global client strategy. There, she led the sales and business development strategy for the OTT space, servicing Amazon, Netflix, YouTube, Facebook and Hulu. In this capacity, she worked across the entire entertainment content ecosystem, inclusive of production companies, studios, and content distribution aggregators, bringing a fresh perspective and $350M in revenue growth to this market at the forefront of “disruption.”. Before entering the OTT landscape, Alisa was a business development executive in the media and market research industry both with Arbitron and Nielsen focused on expanding revenue via new markets and new measurement approaches including brands, shopping centers, digital, single-source and cross-media measurement.. When Nielsen acquired Arbitron in November 2013 Alisa became Vice President, Marketing Effectiveness leading a large team selling the reach, resonance and reaction portfolio of Nielsen measurement solutions in to the advertiser ecosystem and helping to create and launch the first Nielsen marketing mix modeling service incorporating radio data.. Prior to the Nielsen acquisition of Arbitron Alisa was responsible for building from the ground up Arbitron's first sales team and associated strategy focused on the advertiser. She led a 20+ member sales team in providing advertisers strategic marketing/advertising solutions via syndicated and custom market research, spearhead advertiser product development, and initiated and coordinated strategic partnerships with other major data providers. She was also an inaugural member of the first cross-media measurement team and a contributor to Project Apollo the Arbitron/Nielsen joint venture “single source” national research service pilot. Alisa Won the CEO Award in 2001 for founding the Advertiser Marketer Services division and the President's Award in 2005 for developing a new revenue stream through targeting major shopping center development companies - “malls as media”.
