Alan Baldwin joined Southam tyres in 1983 to head up a new specialist sales and marketing division specialising in UHP and 4x4 niche products, taking Southam to a position of UK market dominance in 4x4 tyres and exclusive Dealer network development. Southam Tyres was acquired by Micheldever in 2001 and Alan was instrumental in Micheldever’s rapid. nationwide expansion to become the leading UK distributor of exclusive Tyre Brands, and Dealer networks.
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