Prior to Lively, Adam was the Chief Marketing Officer of 1stdibs - the world's premier destination for unique, luxury design. At 1stdibs, Adam was instrumental in increasing the company's revenue almost 10x; recruited and led a team of 100 and had full P&L responsibility for 1stdibs' B2B business. Before 1stdibs Adam worked in. senior roles at leading brands such as FreshDirect, Barnes & Noble and Century 21 real estate. At Century 21 he was responsible for developing and launching Century 21's first website which at the time became the most recognized real estate website in the country and currently generates almost 50 million visits a year. After Century 21, Adam spent almost a decade at Barnes & Noble in increasingly senior roles ultimately becoming VP of Direct Marketing for both the retail stores and online. At Barnes & Noble, Adam managed some of the largest digital marketing programs in the industry, overseeing a budget of $100M. Adam graduated from the The Wharton School at the University of Pennsylvania with a degree in Economics.