Alastair Barrow has over 10 years’ experience in the fields of haptics, robotics and simulation. Between 2004-2010 he worked as a research associate on simulation projects at the Universities of Reading and King’s College London alongside obtaining a PhD in Cybernetics from the University of Reading. During this time, he developed the technology. behind the hapTEL project, a virtual learning platform that used haptics to train clinical skills in dentistry. This became the forerunner to one of Generic Robotics’ key products, SimuTouch.. In 2011, Ally joined Dr Fernando Bello’s simulation group at Imperial College London, where he collaborated on a number of clinical training simulators and was awarded a research fellowship to explore the use of advanced haptic technologies. He joined Generic Robotics in 2013 as one of two directors and helped secure funding to propel the development of a range of training solutions combining VR and haptics. Alongside managing the multiple roles involved in running a start-up, Ally acts as Applications Lead within GR where he is responsible for the delivery of the SimuTouch clinical workstation and core software technology.