Abhishek Chhajlani is the CEO and Co-Founder of MyPref. What just started as an idea to help people recall their own choices wherever they are in the world, took shape of an innovative concept and company in a few months. MyPref was founded in January 2012 to nurture this unique concept. Abhishek has been a driving force in creating MyPref mobile. and internet application with his partner and long-time school friend, Manan Bhandari.. Abhishek, once a scholar and all India 7th ranker in Indian National Olympiad in Informatics in 12th Grade developed keen interest in Print Media and Technology, his ancestral businesses. Academics was of no more interest and he took third-year dropout from BITS-Pilani (Rajasthan) India while pursuing M.Sc. in Mathematics. He joined his father Vinay Chhajlani's team at Hindi daily Naidunia and brought about record addition in youth readership. He launched three products (a supplement for youth, Yuva; a lifestyle supplement, Cocktail; and a newspaper for middle and high-school students, Disha. Abhishek brings a fresh perspective on strategy, vision, and operations.