As vice president and general manager of HP Indigo Division, Alon Bar-Shany has held worldwide responsibility for the HP Indigo business since 2004. In this role, Bar-Shany leads the Indigo Division in creating best-in-class digital presses for both the commercial and industrial printing markets.. Alon constantly travels the world talking to brand. owners and HP Technology users. His unique ability to take that knowldege of global print trends and translate those to local and individual vertical markets make his presentations invaluable.