Allen is the co-founder of Sinorbis. He is a leading authority on ecommerce and digital marketing in China and a successful entrepreneur. Having founded Netconcepts China in 2008, Allen pioneered the Chinese search marketing industry based on cutting edge technology and methodologies, applied specifically for Chinese search engines such as Baidu,. 360, Sogou and Shenma.. He is the chairman of the China SEO Ranking Award, the China SEO University and the Global Cross-Border E-Commerce Association.. He is a lecturer on Online Marketing for several master’s degrees at Beihang University and is a frequent speaker at Internet conferences around the world, including SMX, ad:tech, SES (ClickZ Live), TFM&A and Harvard University programs.. Allen holds a bachelor’s degree in Marketing and IT from the University of Auckland, is a Google AdWords Qualified Individual, Yahoo! Search Marketing Ambassador, Certified eMarketer and Certified Direct Marketeer.
