Alexandre Saboundjian has served as Chief Executive Officer, Chairman of the Board, and Member of Top Management of Audiovalley SA since January 20, 2003, and is the founder of the company. He holds many other positions including Director of Maxximum Group SA and Storever, among others. After studying accounting, he started his career in FM radio. and created a radio in 1980 when free radio began to dominate. The radio was then sold to RTL in 1992. Mr. Saboundjian then spent nearly 3 years in the RTL group, where he was in charge of the development of special products. Then, in 1995, he created Magic Phone, a platform for the management of interactive services by telephone which rapidly counted many institutional clients such as Eurosport, TF1, Thalys, and Club Mediterranee. In 2000, he sold Magic Phone to the US company Tellme Networks (which became a subsidiary of Microsoft in 2007). Furthermore, he returned to Belgium and launched the Storever activity (ex-MusicMatic) in 2003.
