Aaron Zitzer is VP of Product Management for new products at LifeLock (LOCK).. He joined LifeLock from Hearst Corporation where he was VP of Product for Manilla, a leading personal finance solution for consumers. Prior to Hearst, Aaron was the Global Head of Product for Yahoo! Finance. At Yahoo!, he led efforts that resulted in market share. growth that helped Yahoo! Finance secure and hold the No. 1 comScore position in its category every month for four consecutive years.. He also played a key part in transitioning Yahoo! Finance to a common web platform and oversaw the creation and successful release of the Yahoo! Finance mobile apps for iPhone, iPad and Android.. Before his time at Yahoo!, Zitzer held senior product and marketing roles at companies including LinkedIn, Activcard, and TiVo. At Manilla, Aaron is dedicated to building an outstanding web and mobile service that helps simplify and organize consumers’ everyday lives.