Amir Mertaban is a Chief Consultant at Coletto Consulting. He is a seasoned Executive in the Live Entertainment industry. He was fortunate to work for the largest companies including Live Nation and AEG and the humble mom and pops. He started at Fairplex in Pomona, CA which runs the LA County Fair. He worked in event management, sales, marketing,. ticketing and ended up in Business Development where he produced several festivals on grounds and opened two businesses in the process. He joined Live Nation in 2014 where he ran the Warner Theatre in Washington DC. He had the pleasure to work with the White House Events Team on some prestigious events that hosted the President and his Wife. His favorite moment was his daughter behind a Presidential Podium at the White House Easter Egg Hunt announcing her presidency.