Passionate about technology, multiculturalism and entrepreneurship, Alexandre Crazover combined personal convictions and professional project to create Datawords in 2000. The journey of Datawords was inspired by his immersive training in China (he started studying Chinese in 1993) and by several internships in the late 1990s in Shanghai and at. L’Oréal in Paris. He quickly realized that there could be potential challenges for brands, between the rise of technology and the cultural identities around the world which would remain strong.. Created while a student at the ESCP Europe Business School, Datawords has developed unique know-how and expertise over the years. As an innovative digital player, Datawords combines technology and cultural fluency to manage the international strategy and content of brands across all digital platforms. Our goal is to simplify international digital workflows, reach our clients’ international customers at a deeper level, and therefore improve the brand’s international digital ROI.. Today, Datawords is an innovative player and leader in e-Multicultural technologies, with a portfolio of clients in the Fortune Global 500. Datawords recorded a $65m revenue in 2017. Datawords has 600 employees who represent about 50 nationalities and more than 60 languages and cultures. The company is established in France, Italy, Germany, Spain, England, South Korea, Hong Kong, Japan and the United States.. Alexandre Crazover lives in NYC with his wife and three children. He is an active member of YPO.
