More than 12 years of experience in digital strategies and business innovation. CEO and co-founder at Finsmart, a Peruvian Fintech company. Partner and former Strategy and client development director at Neo Consulting. Author, with David Reyes, of "Revolución.pe: The digital transformation of eleven Peruvian companies" (2018). Master in. Global Entrepreneurship (EOI Business School) and Master in Business Administration (URJC), Spain. Bachelor in communication and advertising (UPC) with postgraduate studies in marketing, neuroscience and digital media in Peru (UPC, UPCH) and Germany (DW-Akademie). Former Postgraduate professor at Universidad del Pacífico (Digital marketing and Digital Transformation) and undergraduate professor (UP, UPC).
