Alison has worked in digital and technology for over 25 years, most recently focusing on designing and delivering innovation services across industrial, manufacturing and travel sectors. She leverages user-centred design techniques to innovate for her clients, helping them determine where to adopt new technology that will enhance their business. processes, operations and engage with the human capital effectively. She is creative, insightful and focused on driving value, understanding the holistic impact of change in organisations in the digital world. She has worked with many FTSE 100 companies, across the globe, at a C-level, advising on and implementing technology strategy, in addition to leading steering committees in multi-vendor environments.