Abby is Director of Research at Claro Partners. She has a natural talent of making sense of people’s behaviours and attitudes within the context of their environment. Drawing from models in social science, design and business, she creates frameworks that make complex systems and behaviours easy to understand and act upon.. She was previously. Design Ethnographer at Ziba Design, and holds a PhD in Anthropology and Japanese Studies from Harvard. Abby has professional proficiency in Japanese.