Alexander is the idea-provider, co-founder and Managing Director of Shore.. In 1999 Alexander entered the digital business with the exchange platform Boersen-Investor.de. Furthermore, he founded the first German store for vitamin products at the age of 15. Further foundations followed, including Libute.de, an online shop for exclusive hair. products that Alex subsequently sold for a seven-digit revenue. At the same time he was participating in the development of the largest European fashion community Modelôme as a Co-Founder. Additionally, Alexander is a partner of the Incubator Xantera since 2011, which supports projects in the field of e-commerce, mobile and web.