Adam ‘Sven’ Williams, managing director of the UK and Benelux, has been with Spotify since early 2009. His role as the MD for UK and Benelux sees him leading the team responsible for driving advertising revenues for Spotify in both the UK and Ireland and across Benelux. Sven’s remit is to lead Spotify’s growth across his regions, including working. with the business development and marketing departments to help drive subscriber and partnership growth in the UK, Ireland, Belgium, the Netherlands and Luxembourg.. Highlights of Sven’s career include winning ‘Media Brand of the Year’ (Media Week Awards 2012) and two consecutive wins for ‘Digital Sales Team of the Year’, (Campaign Media Awards 2011 and 2012).. Sven’s media career kicked off at Chrysalis Radio as a planner. He then became group head of the Digital Platforms department, spearheading non-traditional commercial activity growth.. In his spare time, Sven loves to ski, specifically speed riding. He also has a passion for kite surfing. When he isn’t chasing wind or snow around the world, he uses another excuse to go travelling to experience new food, music and culture.