After years in the food industry and a position at management level in a globally active company, Alex Neumann and his wife Natacha decided to create their own company with meaning and sustainability in 2010 against the career managers of the large corporation and the dream: the birthdays of erdbär GmbH And the brand Freche Freunde. This is for. organic children's snacks, which are ideal for traveling and bring children playfully to the taste of fruits and vegetables. To offer older children a tasty alternative to the often much sweet and greasy nibbles snacks, the couple re-established in August 2016. With the heroes the two founders want to save the snack world. That these are also bio, is self-evident.